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Kickstarter is a crowdfunding platform where creators present their new products and concepts. People who want these to come to life then help raising the necessary funds by backing the project and sharing the word around.

 

It is based on a all-or-nothing model. This makes is really scary (!) for us creators, as unless the goal is hit, we do not get ANYTHING. However, this is of course a security for the backers who will see their pledges withdrawn from their accounts ONLY IF the project is successful (i.e. the set goal is reached).

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This whole process demands a lot of support to make an idea a reality. This is why creators offer exclusive rewards  to all backers. It is a way to say thank you for the support!!